Case Study
Moving Company Google Ads Case Study: From 10 to 100+ Jobs/Month with PPC, LSA & Maps
From Scratch to Sacramento’s Go-To Mover in Just One Year
Case Author
Karyna
Before: The Challenge of Growing a Moving Company with Google Ads
In May 2023, this case study began with a moving company Google Ads campaign we launched for Double Move. They found us through reviews on industry forums and came looking for help with Google Ads, Local Services Ads, and Google Maps. At that time, they had nothing but a lonely Thumbtack profile and were struggling to get consistent leads, which means we achieved these results nearly from scratch!
We built them a shiny website, set up robust Google Business profiles, launched targeted ad campaigns, and boosted their social media presence. The result? A significant increase in clients: from 10 to 100+! Double Move LLC went from being the new kid on the block to a well-known name in the Sacramento moving scene.
The Solution: Google Ads, LSA, and Maps Strategy
01
Website Development
- Developed a website with conversion-focused copy, achieving a 30% conversion rate (every third visitor submits a request).
Paid Advertising
- Launched ad campaigns on Google Ads, Google Local Services (Guaranteed), Bing, Facebook, Instagram, Thumbtack, Yelp, and Craigslist.
02
03
SEO Optimization
- Optimized the website to improve search engine visibility.
Social Media Marketing
- Created and set up company profiles on Facebook and Instagram.
- Developed and implemented a strategy for regular posts on Google My Business, Facebook, and Instagram.
04
Email Marketing
- Launched email marketing campaigns to maximize the potential of the existing customer base and nurture new leads.
05
07
Accessible Analytics for Moving Company Growth
- Established a sales department, set up a CRM system, phone system, and call tracking.
- Trained the sales team on scripts and implemented regular performance monitoring.
- Devised a strategy to increase average transaction value and profitability.
Local Marketing
- Created 3 Google Business profiles over the year and established a system for collecting reviews from real customers.
- Developed a referral program for the moving company.
- Designed flyers and organized regular mail campaigns.
06
The Results: How Google Ads, LSA & Maps Scaled a Moving Company to 241 Jobs
We Earned 241 Jobs from Google Ads Alone
Jobs
241
Cost per Jobs ($)
159
Sales ($)
192 800
ROAS %
500
By combining Google Ads, Local Services Ads, and Google Maps optimization, the moving company grew from 10 to over 100+ jobs/month.
We set up a clear and straightforward system to track the sources of inquiries and calls. This allows us to see what needs to be turned off and where to increase the budget. We can identify which keyword generated an inquiry or call and how much profit it brought in
One Important Note:
We only count qualified calls over 1 minute. Calls shorter than a minute are excluded to train Google's algorithms to avoid those seeking jobs, wanting to move just one sofa, etc. Therefore, our cost per lead might look slightly intimidating, but we don't waste money on unqualified leads. Our conversion rate to booking is 40%.
In just one year, we achieved these impressive results and a strong return on investment, all while working with a relatively limited marketing budget.
Last year, we didn’t have time to prepare for the busy season, but by the 2024 season, we were fully ready and completed 114 jobs in June 2024 alone!
At our agency, we’re not afraid to test multiple hypotheses to find the best ways to boost your revenue. We take responsibility for your investment, ensuring it works as hard as you do. We focus on ROI, ensuring you have no worries or uncertainties about where your budget is being spent.
Furthermore, we continue to work with Double Move LLC and have already launched another location in San Jose, California.
To learn about the solutions we can offer to help your business grow, please leave an inquiry. Let’s get moving!
