Case Study
E-commerce Case Study: Growing a Tea Gift Brand 20x in 4 Months
From $500 to $27,000 in 4 Months: How We Helped Sip’n'Fox Pivot and Grow 20x
Case Author
Karyna
Before: The Challenge of Growing a Tea Gift Brand
When Olesya and Andrey came to us in January 2025, they were on the edge of giving up.
They had already worked with two marketers, but the results were weak, and they were losing faith in their product.
At that time, their tea gift brand brought in just $500 a month in retail sales.
We suggested a strategic pivot: moving from B2C retail to B2B wholesale. Instead of selling individual tea gifts, focus on selling memorable branded gifts to businesses — as well as weddings, corporate events, and other large celebrations where people look for thoughtful gifts for colleagues, guests, or clients.
In just four months, revenue grew to $27,000. What started as a client-agency project became a true partnership: today we’re co-owners of Sip’n’Fox, fully invested in scaling the brand.
The Solution
01
Website & Funnel
Rebuilt the website with a focus on conversion and a clear funnel.
Added cross-sell opportunities and restructured the product presentation.
Paid Advertising
Launched targeted campaigns on Facebook and Instagram with a $3,700 budget.
Focused on testing B2B audiences (salons, restaurants, weddings, corporate events).
02
03
SEO Optimization
Optimized the website for branded keywords and tea gift–related searches.
Social Media Marketing
Created engaging content for Instagram to show off the product as a gift idea.
Highlighted use cases for weddings, corporate events, and client gifts.
Built trust and brand recognition with regular posting.
04
Analytics & Results
Tracked KPIs weekly: revenue, AOV, ROAS, and CAC.
Identified the most effective audiences and creatives, bringing CAC below $30.
05
E-commerce Case Study Results: From $500 to $27,000 in 4 Months
Grew revenue from $500/month to $27,000 in 4 months
Average order value: $151
Return on ad spend (ROAS): 1:5, even with a small $5,500 ad budget
Steady inbound requests, repeat purchases, and partnerships — Sip'n'Fox became recognized across NY and NJ
How We Tracked It
- We set up clear tracking to understand exactly where orders were coming from.
- Every sale was connected back to our ad campaigns through Shopify and Ads Manager.
- We measured real performance metrics: CAC, AOV, and ROAS.
This allowed us to see which audiences and creatives actually brought paying customers. This e-commerce case study shows how a tea gift brand can achieve 20x revenue growth with the right pivot strategy.
Olesya and Andrey poured their hearts into Sip’n’Fox. They hunted down the best ingredients, built a proper commercial kitchen, and ensured every order came with a touch of extra care. You can feel the love in everything they do, and that’s what makes the brand so special.
What started as a marketing project quickly turned into something bigger. We believed in their product so much that we became partners, and today we’re proud to call ourselves co-owners of Sip’n’Fox. For us, that means we’re not just running campaigns, we’re building this business side by side.
Yes, we focus on ROI and strategy. However, the truth is that when a product is made with soul and backed by the right plan, the results can extend far beyond the numbers. And that’s precisely what happened here.
